Introduction

Reviews on product pages are a great starting point, but where you place them and how you display them makes a big difference to how well they actually work. This course covers three key decisions.

1. The first is your product page review section.

You'll discover what the Review Widget can do to help shoppers find the specific answer they're looking for, through AI summaries, keywords, and review highlights, and what builds their confidence to buy, from photo and video reviews to verified purchase badges and reviews from other products for pages that don't have any yet.

2. The second is getting reviews in front of shoppers earlier.

Not everyone makes it to a product page, so you'll learn what the Testimonials Carousel, AI Reviews Summary Widget, and Cards Carousel each bring to your homepage and collections pages, and why social proof earlier in the journey keeps more shoppers around.

3. The third is visual proof.

For products where seeing is part of the decision, customer photos and videos do things text just can't. You'll explore what the Videos Carousel and Reviews Grid Widget each offer shoppers and why the format makes such a difference to how visual proof actually performs.

By the end, you'll have a clear picture of where your reviews should live, what format suits each spot, and how to make your social proof reach every shopper at every stage of their journey.