How to choose a product reviews app for your Shopify store in 2025

When running an online store, having a robust and reliable product reviews app is a vital component to improving your social proof to help build trust with your customers.

As we all well know, more trust = more conversions and better customer retention.

But choosing the right product reviews app for your Shopify store can be tricky.

So here’s our guide to help you make the best choice.

Start with your business needs

Before any product review app can deliver real value, you need to be clear on your business goals. Without a clear destination, it's impossible to chart the right course.

Taking the time to define what success looks like helps ensure that every step you take is aligned with your objectives.

Stop and think: What do I want to achieve? And what do I want this app to actually do?

If you don’t know what you want, it’s hard to work out how to get there. A few potential end goal suggestions could be:

• Build trust and a stronger brand: Displaying customer feedback prominently can help with both.

• Gather more feedback: More reviews means more customer data that can inform of your product and service development.

• Increase conversions: Reviews can help to persuade hesitant shoppers to take that extra step and hit ‘buy’.

• Attract more visitors: You can improve search engine rankings, increase visibility on social media and grow through word-of-mouth.

• Strengthen customer relationships: Engaging with reviewers can improve loyalty and increase retention.

Browse the Shopify App Store

Once you’ve clarified your business needs, get searching. The Shopify App Store is great for this.

There are countless options, many of which include detailed descriptions, pricing information and (of course) reviews from users.

Combined, these can give you a good sense of how effective an app is and, often, how good its customer service is. All this context can help to point you in the right direction.

Evaluate the features

Now is a good time to see if the app you’re considering matches your goals.

First of all you should think about how the app can help you build trust with your customers as that's the core essence of what you need from a review app.

Apps that let you customize how you ask for reviews and how you show them on your site can make your brand feel more real and trustworthy.

When reviews fit your brand’s style and include photos or videos, they feel more honest and can have a bigger impact.

Getting people to leave reviews isn’t always easy, but some apps make it simpler as they enable you to choose when and how to ask, send automatic reminders, and even reach out through texts or push notifications. These features can lead to more people sharing their feedback.

Attracting more visitors also depends on how easy it is for people to find your store and some apps are able to help your reviews show up in search engines or on social media.

Tools like rich snippets or Google Shopping features can make your store stand out and bring in more clicks.

Once people visit your site, you want to turn them into customers.

Reviews placed right on product pages or included in follow-up emails can give shoppers the extra confidence they need to make a purchase.

The more naturally these reviews fit into their shopping experience, the more effective they are.

Finally, strong customer relationships come from good communication. Apps that let you respond to reviews give you a chance to fix problems or thank happy customers.

You can also look to offer incentives and rewards such as coupons to encourage more reviews and build loyalty over time.

Consider the price

It’s smart to consider the app’s cost relative to the features and benefits it offers. It isn’t always obvious whether you’re getting good value.

An app might be expensive, but offer you much less than a much cheaper (or free) app.

• Flexibility in pricing plans: Is there a free plan? Are there any trials available so you can test out the features of plans with more advanced features?

• Payment terms: Are the payments monthly or yearly? Be wary of long-term contracts: they can be restrictive. Having the freedom to cancel without penalty is important if your needs could change.

• Additional costs: Be mindful that some contracts contain hidden costs, such as quotas, add-ons, or customization fees. Some apps get you started for free and then increase the cost as your store takes off, and you use the service more. It’s a hassle to change providers, so it’s best to look for a provider offering unlimited usage.

Don’t neglect customer support

Customer support is essential, not just for setting up your app but for troubleshooting any issues and helping you get the most from the app.

Effective support means minimal disruption to your service, and that means minimal potential impact on your sales.

So look for apps that offer 24/7 support across a number of channels, like email and live chat.

That’ll make sure that if something that shouldn’t happen does happen, you’ll be back on your feet and selling in no time.

Review the review apps!

Have you heard anything about the apps you’re checking out? Apps often build certain reputations within the e-commerce community.

Recommendations from e-commerce experts, Reddit threads and other store owners can give you really useful insights into an app’s reliability and performance.

These endorsements are often much more trustworthy than ones you find by accident online, as they come from users with first-hand experience who are willing to put their reputation on the line to endorse a product.

What is the best Shopify review app in 2025?

Not sure which Shopify review app to pick? Each one offers different features and integrations, so here’s a quick run through of some of the most popular apps to help you find the best fit for your store.

⚖️ 1. Judge.me

Pros

• Excellent free plan with rich features including unlimited review collection, photo/video reviews and Google rich snippets.

• Very affordable paid plan (~$15/mo) with strong value for most Shopify stores.

• Easy setup, customizable widgets, fast loading, strong Shopify integration.

• Responsive and highly praised customer support.

Cons

• Lacks some advanced marketing features (loyalty programs, advanced AI analytics, cross-channel syndication).

• Limited direct integration with Google Ads review extensions compared to some premium providers.

🌟 2. Trustpilot

Pros

• Globally recognized platform – strong for building trust, SEO, and brand authority.

• Allows collecting reviews across multiple channels (email, website, post-purchase).

• Strong credibility with consumers who recognize the Trustpilot brand.

Cons

• Free plan is very limited: embedding reviews on your store or social media requires a paid plan.

• Paid plans can be expensive ($225+/mo).

• Criticized for moderation policies; some merchants report frustrations with disputing or removing reviews.

📦 3. Yotpo

Pros

• Full marketing suite: reviews, UGC, loyalty programs, referrals, SMS marketing, AI-powered analytics.

• Strong integrations with Shopify Plus, Google Shopping, Meta, Klaviyo, and major ad platforms.

• Highly customizable widgets and automated flows.

Cons

• Expensive (paid plans often $79–$699+/mo depending on features).

• Complex setup; some features require technical configuration or higher tiers.

• Can impact site speed due to heavy scripts.

🔍 4. Okendo

Pros

• Rich media reviews (photo/video), Q&A, attributes, and robust customer feedback tools.

• Strong Shopify and Shopify Plus integration; Google Shopping support.

• Great performance with fast-loading widgets.

Cons

• Premium pricing, often better suited for mid-to-enterprise businesses.

• Admin interface can have a learning curve for some users.

📷 5. Loox

Pros

• Photo-first reviews: great for brands that rely on visuals (fashion, beauty, DTC).

• Easy setup and visually appealing widgets.

• Affordable for small and mid-sized merchants.

Cons

• Free tier has limited submissions; paid plans required for larger stores.

• Limited integration with external platforms like Google Shopping ads.

🎯 6. Fera

Pros

• Full-featured and highly rated by Shopify merchants (4.9★).

• Allows importing reviews from multiple platforms (Amazon, Etsy, Google).

• Incentivized review collection (discounts, loyalty perks), customizable widgets, multilingual support.

Cons

• Newer entrant – still evolving compared to more mature competitors.

• Pricing scales with usage (number of orders/reviews).

Quick comparison summary

A final thought

Choosing the right product reviews app for your store is an important decision. It can seriously affect your online presence and sales.

So take your time. Explore the options, compare the features, and seek out an app that aligns with your goals.

And if someone’s said good things about an app to you before, take that as a great sign.